Burger's Finale: A Taste to Remember in Shanghai | 汉堡的终章：当味道留在上海

What happens when a Western-born burger meets the rich flavors of the East? The final stop of the 2025 HOCH Burger Festival arrived at Shanghai MixC, where over 40 handcrafted burger brands from 24 cities gathered to celebrate a delicious fusion of East and West.

A Journey That Begins with Taste

Once upon a time, a little burger traveled across the ocean to a mysterious Eastern land. Not only did it adapt effortlessly—it found a new sense of belonging. Now, it has a dream of its own: to become a true “Chinese Burger.”

Throughout its nationwide journey, the little burger discovered a world of flavors — sea buckthorn from Shanxi, satay sauce from the South, and Michelin seasonal creations from Shanghai. Every bite was a story of creativity, locality, and warmth.

Voices from the Festival

“This burger uses fruit — that’s really unique,” said Ms. Yang. “They blend in local ingredients like chili sauce from each region. It’s creative and perfectly suits Chinese tastes.”

“I queued for about 20 minutes,” said Ms. Sun. “The beef is juicy and flavorful — I love beef, and this one’s really worth it.”

“There are fish and sausage versions too,” added Ms. Dai. “It completely changes the traditional image of a burger.”

The New Taste of a “Chinese Burger”

HOCH, short for Hamburger of China, symbolizes the fusion of Eastern and Western culinary cultures. From November 28 to December 7, Shanghai MixC welcomed over 1.4 million visitors, more than double the number from last year. It generated 160 million RMB in spending, a 32% year-on-year increase, injecting strong vitality into the city’s winter economy.